KC-D24

· Company claim

· Needs review

An unsubstantiated claim is a public statement that asserts something checkable and has no evidence recorded against it, whether or not the statement happens to be true.

What this record is

This is one entry in The Knowledge Company claim register: a statement the company publishes, the source it was checked against, the date of the last check and the date that check expires. When the stale-after date passes, the status degrades on its own until a person re-verifies the claim. Nothing is marked verified automatically.

Source of truth

FTC — Policy Statement Regarding Advertising Substantiation (November 23, 1984) · Owner: Knowledge Ops

Where this claim appears

Cite this claim

Cite it as claim KC-D24 of The Knowledge Company claim register, and quote the verified date alongside it. The identifier is permanent; if the wording changes materially, a new claim is issued and this one is marked superseded.