Content refresh

You can’t unsend a newsletter. You can fix the archive.

The email went out once. The web version keeps answering questions for years — with the metrics, pricing, and product details that were true the week you sent it.

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Why Substack

A newsletter ships once. An archive publishes forever.

The send is final. The page is not.

You cannot correct an email after it lands. But the web version is what search engines index, what prospects find later, and what AI systems quote — and that one can still be made accurate.

The send is final. The page is not.

You cannot correct an email after it lands. But the web version is what search engines index, what prospects find later, and what AI systems quote — and that one can still be made accurate.

Cadence outruns review

A weekly newsletter builds an archive faster than any team can revisit it. After a year that is fifty posts making claims nobody has re-read since the day they shipped.

Cadence outruns review

A weekly newsletter builds an archive faster than any team can revisit it. After a year that is fifty posts making claims nobody has re-read since the day they shipped.

Your archive is doing the selling

Prospects read old issues as current positioning, and paid subscribers judge you on accuracy. A stale number in issue twelve is still making a promise today.

Your archive is doing the selling

Prospects read old issues as current positioning, and paid subscribers judge you on accuracy. A stale number in issue twelve is still making a promise today.

How it works on Substack

Four steps, from archive to accurate.

1 – Connect your publication

Point us at the Substack. Every issue in the archive becomes a reviewable surface, with its send date and open rate attached.

1 – Connect your publication

Point us at the Substack. Every issue in the archive becomes a reviewable surface, with its send date and open rate attached.

2 – Extract every claim

Each issue is broken into individual factual claims: metrics, subscription terms, product names, links, dates, and comparisons.

2 – Extract every claim

Each issue is broken into individual factual claims: metrics, subscription terms, product names, links, dates, and comparisons.

3 – Flag what has drifted

Claims are checked against your current source of truth. You see what changed, which other issues repeat it, and why it matters.

3 – Flag what has drifted

Claims are checked against your current source of truth. You see what changed, which other issues repeat it, and why it matters.

4 – Correct the version people read

Update the web post with a dated correction note where the change is material. The email stays as sent; the archive stops misleading.

4 – Correct the version people read

Update the web post with a dated correction note where the change is material. The email stays as sent; the archive stops misleading.

What we check

The claims that quietly go stale.

Metrics and numbers

Growth figures, benchmarks, and results quoted in an issue months ago.

Metrics and numbers

Growth figures, benchmarks, and results quoted in an issue months ago.

Subscription and pricing

Paid tier terms, founding-member offers, and prices named inside a post.

Subscription and pricing

Paid tier terms, founding-member offers, and prices named inside a post.

Product and feature names

Renamed features, deprecated products, and old positioning language.

Product and feature names

Renamed features, deprecated products, and old positioning language.

Links and references

Dead links, moved docs, and citations that no longer resolve.

Links and references

Dead links, moved docs, and citations that no longer resolve.

Competitor comparisons

Comparison claims describing a market that has since moved on.

Competitor comparisons

Comparison claims describing a market that has since moved on.

Dates and roadmap language

“Launching next month” and “coming this quarter” that already came.

Dates and roadmap language

“Launching next month” and “coming this quarter” that already came.

Also available for

Content refresh for Medium

All platforms

Start with one publication

Find out what your archive is still claiming.

We will run a refresh pass over your Substack and show you the claims that have drifted, ranked by how much they matter.

Request a demo

Read the whitepaper