Solutions / by platform
Nothing you published is still entirely true.
A claim is accurate the day it ships and stays accurate. and a little less accurate every day after. The decay is universal. The repair is not — every platform has its own archive, its own edit rules, its own way of letting old copy keep speaking for you.
Day 0
We support 12 integrations, including our new Slack app, and onboarding takes under a week.
Published. Every clause true.
Day 90
We support 12 19 integrations, including our new Slack app, and onboarding takes under a week.
Count is now 19. Post not updated.
Day 240
We support 12 32 integrations, including our new Slack app, including Slack, and onboarding takes under a week.
Count is now 32. Slack app deprecated. Link 404s.
Day 610
We support 12 integrations, including our new Slack app, and onboarding takes under a week.
We support 122 integrations and onboarding takes seconds via MCP.
Onboarding is now seconds via MCP. The post undersells you by 110 integrations. Sales still sends it.
Live now · 02 platforms
Two archives we maintain today.
Both run the same loop. They differ in what rots, where it hides, and what the platform lets you fix.
The repair
The platform changes. The repair doesn’t.
Content decay isn’t a writing problem. It’s a maintenance problem, and maintenance needs a procedure you can run again next quarter without rereading everything by hand.
1 – Inventory the claims
We read the archive and extract every factual assertion — numbers, dates, names, prices, promises, links. Not paragraphs. Claims.
On the specimen — 3 claims extracted from one sentence.
2 – Check each against a source of truth
Your pricing page, your product, your docs, your CRM. Anything that disagrees with the current state of the company gets flagged with the specific clause that broke.
On the specimen — 3 of 3 now disagree with the product.
3 – Edit in place and stamp it
Corrections go into the live post, not a changelog nobody reads. Each post carries a published date, an updated date, and a verified date.
On the specimen — rewritten below. Same URL.
The same sentence, maintained
We support 19 integrations and onboarding usually finishes the same day.
Published 14 Mar 2024 · Updated 22 Aug 2026 · Verified 22 Aug 2026
The only thing that varies by platform is step three.
The queue · 05 surfaces
Where we’re pointing next.
These aren’t shipped. We’d rather say so than draw you a page for something that doesn’t exist yet.
In build
— engineering now
Scoped
— method defined, not built
Research
— still learning how it rots
03
Webflow
CMS collections and static pages drift apart until nobody owns the marketing site’s facts.
In build
04
Notion
Internal wikis are where sales learns what to say. Wrong there, wrong in the pitch.
Scoped
05
HubSpot
Knowledge base articles and email templates still quoting last year’s plan names.
Scoped
06
Help centres
Screenshots of a UI that shipped two redesigns ago.
Research
07
Product docs
Code samples against deprecated endpoints. The tutorial still works — wrongly.
Research
Tell us where your archive lives →
We prioritise by what people actually ask for.
Book 20 min
The thesis
Code has an IDE. Content should too.
Engineers got version control, linting, tests and CI. Writers got a publish button and a hope. The whitepaper lays out what a knowledge layer looks like when your published content is treated as infrastructure with an owner, a state, and a last-verified date.
After you read it — send us one URL and we’ll tell you what’s already wrong ↓
Format
Subject
Content decay as an infrastructure problem
Covers
Claim verification, freshness scoring, source of truth
Gate
None. Direct download.
We’ll read it before the call and tell you what’s already wrong.