Waitlist · LinkedIn

You can edit a LinkedIn post. Nobody ever does.

Posts and articles keep ranking, keep getting quoted, and keep repeating the headcount, the funding round and the product names that were true the week you hit publish. The edit button has been there the whole time.

Join the waitlist

Read the whitepaper

Status · not live yet

LinkedIn is in build. The waitlist is open.

Medium and Substack run today. LinkedIn does not. The archive is scattered across personal profiles instead of sitting in one publication, and we would rather solve ownership properly than ship half of it. Tell us whose feed to start with and we will come back to you when it opens.

Stage

In build

Covers

Posts and articles, personal and company

Live today

Medium · Substack · AI search

Waitlist

Open. We email once, when it ships.

Why LinkedIn

The archive nobody owns.

Your claims live on personal profiles

Positioning, numbers and launch dates are spread across founders’ and employees’ feeds. The company owns the message. Nobody owns the posts.

Your claims live on personal profiles

Positioning, numbers and launch dates are spread across founders’ and employees’ feeds. The company owns the message. Nobody owns the posts.

Publishing outruns review

A team posting three times a week builds a larger archive in a month than a blog builds in a year — and none of it passes through review.

Publishing outruns review

A team posting three times a week builds a larger archive in a month than a blog builds in a year — and none of it passes through review.

Posts are what people find first

LinkedIn ranks for names and companies, and answer engines read it as current. A two-year-old post is often the first thing a buyer meets.

Posts are what people find first

LinkedIn ranks for names and companies, and answer engines read it as current. A two-year-old post is often the first thing a buyer meets.

How it will work on LinkedIn

Four steps, from feed to accurate.

1 – Connect the profiles that speak for you

Founders, execs and the company page. Every post and article becomes a reviewable surface, with its publish date attached.

1 – Connect the profiles that speak for you

Founders, execs and the company page. Every post and article becomes a reviewable surface, with its publish date attached.

2 – Extract every claim

Each post is broken into individual factual assertions: headcount, funding, metrics, customer names, product names, launch dates and links.

2 – Extract every claim

Each post is broken into individual factual assertions: headcount, funding, metrics, customer names, product names, launch dates and links.

3 – Flag what has drifted

Claims are checked against your current source of truth. You see what changed, who posted it, and how many other posts repeat it.

3 – Flag what has drifted

Claims are checked against your current source of truth. You see what changed, who posted it, and how many other posts repeat it.

4 – Edit in place, not delete and repost

LinkedIn lets you edit a published post. The correction goes into the original, so the URL, the reactions and the comment thread all survive.

4 – Edit in place, not delete and repost

LinkedIn lets you edit a published post. The correction goes into the original, so the URL, the reactions and the comment thread all survive.

What we check

The claims that quietly go stale.

Headcount and hiring

“We’re a team of 12” and “we’re hiring five engineers” — both true for about a quarter.

Headcount and hiring

“We’re a team of 12” and “we’re hiring five engineers” — both true for about a quarter.

Funding and milestones

Round sizes, valuations and revenue figures announced once and then repeated for years.

Funding and milestones

Round sizes, valuations and revenue figures announced once and then repeated for years.

Product and feature names

Renamed features, deprecated products, and positioning you have since moved past.

Product and feature names

Renamed features, deprecated products, and positioning you have since moved past.

Customer and partner names

Logos and named accounts from posts written before the contract ended.

Customer and partner names

Logos and named accounts from posts written before the contract ended.

Launch and roadmap dates

“Shipping next month” and “in beta now” that resolved a long time ago.

Launch and roadmap dates

“Shipping next month” and “in beta now” that resolved a long time ago.

Links and screenshots

Dead links, moved docs, and product screenshots from two redesigns ago.

Links and screenshots

Dead links, moved docs, and product screenshots from two redesigns ago.

Live today for

Content refresh for Medium

Content refresh for Substack

All platforms

Join the waitlist

Tell us whose feed to start with.

Send the LinkedIn profile or company page you want maintained first. We will email you when LinkedIn opens — and nothing else.

Waitlist only · no account access needed