KC-D23
· Company claim
· Needs review
Substantiation is the evidence held on file that supports a specific claim, kept in a form someone outside the company could check.
What this record is
This is one entry in The Knowledge Company claim register: a statement the company publishes, the source it was checked against, the date of the last check and the date that check expires. When the stale-after date passes, the status degrades on its own until a person re-verifies the claim. Nothing is marked verified automatically.
Source of truth
FTC — Policy Statement Regarding Advertising Substantiation · Owner: Product Marketing
Where this claim appears
Cite this claim
Cite it as claim KC-D23 of The Knowledge Company claim register, and quote the verified date alongside it. The identifier is permanent; if the wording changes materially, a new claim is issued and this one is marked superseded.