Generative engine optimization is the practice of changing web content to increase how prominently a source is cited in an answer generated by an AI search system.

This is one entry in The Knowledge Company claim register: a statement the company publishes, the source it was checked against, the date of the last check and the date that check expires. When the stale-after date passes, the status degrades on its own until a person re-verifies the claim. Nothing is marked verified automatically.