Comparison
Knowledge Company vs Scrunch
Visibility tracking and error detection for brand representation, serving optimised content to AI crawlers at the CDN layer.
In short
Scrunch controls what AI crawlers see. Knowledge Company controls whether what you say is true — including on the surfaces no crawler reaches, such as the sales deck, the support macro and the onboarding email.
The four coordinates
Every company in this landscape can be located by four questions. Applied consistently, the apparent crowding resolves into something much narrower.
Ground truth
What fires it
What it writes to
Who buys it
What they do
Scrunch combines visibility tracking with error detection for brand representation, distinguished by serving optimised content directly to AI crawlers at the CDN layer. It segments by buyer persona and funnel stage.
Sitecore acquired the company in June 2026 for approximately $225M.
How we differ
Scrunch shapes what crawlers see. That is a real capability and a legitimate distribution lever.
Knowledge Company is concerned with whether the underlying statement is true — including on every surface no crawler ever reaches: the sales deck, the support macro, the onboarding email, the partner one-pager. Shaping what a crawler receives does not help when the claim itself has expired.
Which one you want
Choose them if
Your priority is how AI crawlers ingest and represent your site content.
Choose Knowledge Company if
Your priority is whether the claim is correct, on crawled and uncrawled surfaces alike.
Find out what your own pages currently claim
We audit the claims you publish against a maintained record, and show you every place a fact has drifted.