Comparison
Knowledge Company vs FINRA Compliance Tooling
Archiving and supervision of regulated communications for broker-dealers under FINRA recordkeeping obligations.
In short
FINRA tooling archives and supervises what was said. It does not establish that the claim was true, or maintain substantiation for it. A regulated firm has perfect evidence of what it published and no system establishing that it was accurate.
The four coordinates
Every company in this landscape can be located by four questions. Applied consistently, the apparent crowding resolves into something much narrower.
Ground truth
What fires it
What it writes to
Who buys it
What they do
Every advertisement, social post, email campaign and performance claim a broker-dealer publishes falls under FINRA Rule 2210, which requires communications to be fair and balanced and to omit no material fact whose absence would mislead.
Proofpoint, Smarsh, Global Relay and StarCompliance automate review documentation, archiving and supervision against those obligations.
How we differ
These are serious systems with a specific and openly documented boundary: they archive and supervise, and none maintains a substantiation record for the claims inside the communications they retain.
The result is that a regulated firm today has perfect evidence of what it said, and no system establishing that it was true. Knowledge Company maintains the substantiation side of that record.
Which one you want
Choose them if
Your obligation is retention and supervision of regulated communications.
Choose Knowledge Company if
Your obligation extends to substantiating the claims those communications contain.
Find out what your own pages currently claim
We audit the claims you publish against a maintained record, and show you every place a fact has drifted.