THE KNOWLEDGE COMPANY — BRAND ASSETS
====================================

Everything in this pack may be used to refer to The Knowledge Company —
in articles, decks, partner pages, integration directories and event
material — without a separate licence or written permission, provided
the marks are used as supplied and the rules below are respected.

Full guidelines: https://knowledgecompany.ai/brand


1. NAMING
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Write the company as "The Knowledge Company", with the definite article
and three initial capitals. In running copy after a first full mention,
"the Knowledge Company" is acceptable.

Do not write: Knowledge Co., TKC, KnowledgeCompany, theknowledgecompany.

Product surfaces are proper nouns and take capitals: Claim Register,
Knowledge Dictionary, Founder's Note.


2. WHAT IS IN THIS PACK
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logo/tkc-lockup-dark.png       Isotype + rule + wordmark, ink artwork,
                               for light backgrounds. 1632 x 558.
logo/tkc-lockup-light.png      The same lockup reversed in parchment,
                               for dark backgrounds. 1632 x 558.
logo/tkc-isotype-dark.png      The mark on its own, ink. 540 x 558.
logo/tkc-isotype-light.png     The mark on its own, parchment. 540 x 558.
logo/tkc-wordmark-dark.png     Stacked wordmark, ink. 897 x 531.
logo/tkc-wordmark-light.png    Stacked wordmark, parchment. 897 x 531.
icon/tkc-app-icon-256.png      Square app icon / favicon. 256 x 256.

All logo files are PNG with a transparent background.
"dark" means dark artwork — put it on a light surface.
"light" means light artwork — put it on a dark surface.


3. WHICH ONE TO USE
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Use the LOCKUP wherever there is room for it. It is the default.

Use the ISOTYPE alone only where the name already appears in the same
field of view, or where the space is too small or too square for the
lockup — avatars, app tiles, favicons, watermarks.

Use the WORDMARK alone where a mark would compete with other imagery,
or in a single-colour print application.

Choose the variant by measuring the background, not by guessing:
put the ink artwork on anything lighter than #999999, and the parchment
artwork on anything darker.


4. CLEAR SPACE AND MINIMUM SIZE
-------------------------------
Clear space: one third of the isotype's height, kept on all four sides.
Nothing — no type, rule, image edge or button — enters it.

Minimum size:
  Lockup     160 px wide on screen, 32 mm in print
  Isotype     24 px wide on screen,  8 mm in print
  Wordmark   120 px wide on screen, 25 mm in print


5. WHAT NOT TO DO
-----------------
Do not recolour the marks outside the two supplied variants.
Do not add effects — shadows, glows, gradients, outlines, bevels.
Do not stretch, squash, rotate or shear.
Do not rebuild the lockup with your own spacing, rule or type.
Do not set the name in a typeface other than the supplied artwork.
Do not place the marks on a busy photograph without a solid plate behind.
Do not enclose a mark in a shape that reads as part of the logo.
Do not use the marks in a way that implies endorsement, partnership or
  certification that does not exist.


6. COLOUR
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Ink          #0A0908   rgb(10, 9, 8)        Primary background
Surface      #121212   rgb(18, 18, 18)      Raised panels and cards
Parchment    #F3EFE8   rgb(243, 239, 232)   Primary text, reversed marks
Fresh        #6FBF95   rgb(111, 191, 149)   Verified — checked and current
Signal       #C8763A   rgb(200, 118, 58)    Needs review — due a check
Stale        #D65F4E   rgb(214, 95, 78)     Outdated — known to be wrong

Ink and parchment carry the brand. Fresh, signal and stale are status
colours: they mean something specific about the state of a claim and
should not be used decoratively.


7. TYPOGRAPHY
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Cormorant Garamond   Wordmark only. Regular 400. Never used for
                     headings, body copy, or UI.
Host Grotesk         Headings and body. Medium 500 for headings,
                     Regular 400 for body copy.
JetBrains Mono       Labels and data. Regular 400, uppercase,
                     +0.11em tracking. Timestamps, identifiers,
                     register rows.

Nothing on the site uses a face outside this set.


8. TRADEMARK
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The name and marks are the property of The Knowledge Company. This pack
grants permission to depict the company; it does not transfer ownership,
and it does not permit use of the marks in your own product name, logo,
domain or app icon.

If your use is not covered above, ask before you ship it.

© 2026 The Knowledge Company.
